5 Mistakes to Avoid On Your Shopify E-commerce Website


Building your Shopify e-commerce website, especially for the first time, is daunting. Sometimes, things can overwhelm you the most, and you feel like ending up with the job in the middle.

Each day, thousands of new Shopify e-commerce websites are launched. Out of which, 99% fail to run a store successfully. Some more studies have shown that 8 out of 10 ecommerce stores fail at the very beginning of their launch.

Did you ever wonder why the figure is so discouraging?  

If you are also planning to build a Shopify e-commerce website but don’t want to make the same mistakes as the rest of the store owners do, then you have come to the right place.

Does Your Shopify E-commerce Website Driving Traffic but No Sales?

This is the first thing you will notice after launching your e-commerce website. Your store might successfully acquire huge traffic, but your sales cycle is constant at zero.


This happens because you have launched a store with the least prospect of conversions. Maybe your store is unable to entice the customers to purchase from you. If your Shopify e-commerce website gets high traffic but no sales, that means there is a problem in your entire marketing or sales strategy. You need to fix those issues you have made while launching your Shopify store as soon as possible to turn your store into a selling one.

These Mistakes in Your Shopify Website Can Ruin Your E-commerce

While building and launching a Shopify e-commerce website, you need to remove the hindrances that may come in the path of your store’s success. Let’s look at some of the major mistakes you should avoid on your Shopify e-commerce website.

1. Not Having a Solid Marketing Strategy

Planning a sound marketing strategy is essential for successfully launching your e-commerce website. A solid marketing plan usually focuses on your prospective clients, business goals, selling approaches, promotional setups, and more.

2. Not Welcoming First-Time Visitors

The saying “making a good first impression works wonders for anything”, fits well in the context of launching a selling ecommerce website. As your landing page serves differently than other website pages, you should pay high attention while designing the landing page. You can work on the following things to ensure a great landing page and ask yourself;

  • Does your landing page’s copy give your customers the right message?
  • Do the colors you have used on your landing page enticing?
  • Are you sending pop-ups to your first-time visitors to give them welcoming vibes and encourage them to explore more from your website?
  • Does your page have amazing deals and online discounts to encourage your customers to get the first-time deal?

No matter how great quality products you have advertised on your website, you will not get profits if your site’s landing page is not converting.

3. Improper “About Us” and “Contact Us” Page

This is one of the biggest blunders that most e-commerce website owners make. How can you convert your site visitors into customers if you don’t introduce your business well to your prospects? Your “About Us” page must include everything related to the vision and mission of your business in a precise form. Your email address and location are the next important things to put on your “Contact Us” page.

4. No Branding

Not providing a great logo for your Shopify e-commerce website is the most important mistake you should avoid for a successful launch. Branding helps to make or break the image of your business in the e-commerce market. Even if you launch a great business website on a large scale, your brand will fail to grab customers if you don’t have a logo. Make a professionally designed and unique logo to represent your brand that must deliver your business message easily and effectively.

5. In-Efficient Checkout Page

Shopify offers you limited customization options for the checkout pages. This is why you should check your e-commerce website’s checkout pages by using your site as a customer. Also, difficult and complicated checkout pages can confuse your customers, which, in turn, leads to abandoning your website. So, making your checkout process as easy as possible is crucial.

Bottom Line

What have you realised after reading this blog? Have you also made the above-listed mistakes while launching your e-commerce website? Do the products on your site take more than 2 to 3 days to reach your prospective customers? If so, you need to improve your Shopify e-commerce website to skyrocket your store and kick-start your sales.

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