Instagram Swipe Up Feature
Social Media

How Instagram Swipe Up Feature is Changing the Platform’s Landscape?


Are you aware that your business account has additional tools for interacting with your followers? Because most of you are eager to learn more and have fun, I bet you didn’t know. Can you figure it out? The Instagram swipe up feature is a real deal, to be honest. 

Gone are the days when we had to put links in our bios to direct our followers to the page. It was difficult to convince the followers to land on the page to get more information. I know the struggle was real and not much fun to do.

Today, we are blessed to have an exciting feature on Instagram. Swipe up increases engagement, and it is easy to add a link to your story.

Do you know more about this feature? If not, then this post is right for you. Keep yourself hooked on this post, and you will get to know some interesting facts and rules to follow to increase engagement.

Get To Know More About Instagram Swipe Up Feature

Instagram’s swipe up feature has revolutionized the marketing strategy used by influencers and companies. This way, reaching the targeted audience and achieving more views has become easier. The tool allows you to add direct links to Instagram stories so prospects can land on the desired page.

The rule is simple. Followers only have to tap or swipe up the story to reach the desired page. It won’t let you leave the app but takes you to a new window with lots of information.

This is the best way to promote businesses on Instagram and share experiences with followers. Also, if you are worried about optimizing your posts, then this tool has the best solution for you.

What Do You Need To Get The Feature Enabled On Instagram?

Well, there is no rocket science in getting this feature enabled on your profile. However, you do have to fulfill some requirements to get the tool and enjoy more engagement.

The following are some requirements that you need to meet so that you can start engaging your target audience.

  1. Set up an account on Instagram as a Business profile.
  2. Achieve more than 10,000 followers.
  3. Or, just get your account verified by having a blue tick (this rule applies when you don’t want to meet the above criteria).

Make sure that the blue tick assures the presence of the account is genuine and authentic. It is mainly applicable to public figures, global brands, and celebrities.

Steps To Add Link To Instagram Stories

So, now you must be clear about the background. Let’s start getting to know the real challenge. You must follow these steps to add a link to your Instagram stories perfectly.

  1. Get into Instagram and slide your finger to the camera icon at the top left of the screen.
  2. You can choose any picture from the gallery or Instagram feed. If not any of these, take an image on the spot.
  3. Once you finalize the picture, click on the link option above the image.
  4. Just paste the desired link here.
  5. Since iOS and Android have different functions, you don’t have to get confused. For iOS users, tap done once the above steps are followed. For Android users, tap on the green check.

And that’s it. See, this was way too easy to bring your followers to a new place. You can add links to anything you want. Whether you want to direct people to view reviews or take them to buy any product, Instagram swipe up feature brings lots of opportunities to the business.

What Else Should You Know?

By the way, the story doesn’t end here. You will also have to optimize your link to get more engagement. Just keep track of your metrics so that it can be easier for you to optimize the content.

Besides, you might not get as many swipes as you want. So, don’t worry at all. This is part of marketing. Just make sure your CTA is clear and doesn’t have information bombarded on it.


So, did you like this post? Was it informative for you? Do you have enough followers to get this feature activated on your profile? There is nothing to worry about. You can have more followers if your content and optimization are powerful. Today, those businesses and influencers who know the real tricks to winning the world are winning the competition. If you don’t have enough followers, you can still look for some alternatives to drive engagement. Ensure you stay loyal to your followers and work on genuine content only. It will make a huge difference in achieving their interest.

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