Web Design Principles
Web Design

3 Web Design Principles That Every Designer Should Know


Web design is a discipline that embodies both scientific principles and artistic expression. While rooted in science principles, it also demands a fusion of knowledge and creativity to craft captivating creations tailored to the intended audience. A designer might possess inherent talent and a genuine passion for the craft, yet they must also be well-versed in fundamental web design principles that must always be upheld, regardless of their enthusiasm for the technique.

Whether in any platform, every web designer should understand these norms. This is unknown to every designer, so we can see some website flaws that impact the user experience.

For instance, a web designer has the project of designing a car manufacturing website. It creates a beautiful mockup but fails to implement the techniques effectively. We can only notice the fluctuations in the dimensions and aesthetics. Will such a design get more engagement?

From colors to content development, everything matters in web design principles. You cannot simply follow a tutorial without knowing the basic principles.

Here are the web design principles for you that are important to understand. With these principles, you can achieve aesthetically beautiful web design for your business site.

Know These Web Design Principles Before Getting Started

1. Fitt’s Law

The first principle you will get to know is the Fitt’s law.

According to the law, the time a person takes to move a pointer to the pinpointed area will be determined by the distance to the pinpointed area divided by the target size.

This means that when an object of small size is placed over a long distance, it develops a poor user experience. However, if an object of a bigger size is placed over a long distance, it will create a better user experience. Besides, big object size over a short distance contributes to the best user experience.

If you violate the law, the users find it difficult to interact with the elements placed in the design. Hence, the web designer must know the right object size to place at the relevant distance. Make sure the distance matters concerning the size of the object.

2. Law of Neutral Adaptation

Among different web design principles, this one is a bit crucial. This is because it talks about the color scheme and major contributing elements that build an environment for the users.

The use of color while creating CTAs is really important. Web designers are often confused about choosing the right color, which is a disaster if you are not a pro. Hence, the law of neutral adaptation helps the designers make the right decision.

According to the law, an individual eventually tunes out stimulus after a long or repeated exposure. This highly affects the use of color in web design.

For instance, if you design a page for better leads in white color and add all other CTAs and elements in the same color, it will not give you better conversions. Instead, the visitors will leave the platform for having a poor user experience.

Do you know why this happens?

It happens because you repeatedly watch the same thing and lose your mind. The extreme consistency blows up the mind, making the user less likely to pay attention.

There is a simple solution to this problem. Instead of using one color everywhere, you can use contrasting colors to build a theme. It will attract visitors and create a unique flow in the web design.

3. Hick’s Law

Not every website achieves conversion. It requires understanding such web design principles to help you get there. Hick’s law is everything you need to know to increase conversions on the website.

William Edmund Hick introduced the law, which states that the time given to a person to choose anything logarithmically affects the decision-making power of that person. In short, the more options you place in front of a person, the greater the decision time would be, and vice versa.

As a web designer, you know what to do on your next website. Having different options can influence the way the users interact with your website.


Creating a web design is usually simple for a layman. However, it includes several theories and principles that must be understood before creating a complete setup. Not everyone knows these web design principles. But it includes the most important techniques to build a creative web design leading to the highest conversion. So what are you waiting for? Get more examples of these laws and start practicing to polish your skills.

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