When we talk about massive advertising and social media platforms, Instagram pops up in our minds. It is the platform where you can not only share your personal deeds but can make use of them for several business-related activities. Recently, marketers met with Instagram updates, which was a big revolution in the marketing industry.
Instagram features are continuously brought for commercial use. Having said that, it is a pioneer of exclusive promotional activities that you can count on.
With Instagram updates, you can serve buyers in a better way. We all know how difficult it used to be when buyers wanted to see what these platforms lacked.
In this digital era, all you need is more Instagram updates than ever. Hence, your voice is heard, and the developers work for you to get a better experience.
The new ad formats, optimized content features, online shopping, and much more–you can get to know many things about Instagram updates in this post.
Keep watching this space for the latest updates because I will tell you how Instagram can make your business more effective than ever. So, let’s get started.
Instagram Updates That You Knew Not!
1. Reels is a New Life
With the massive demand for bringing all the mini-video features into one platform, Instagram introduced Reels to promote your products in a new way.
TikTok was the platform that survived the competition and brought several users to one platform. However, Instagram didn’t feel safe and worked day and night to get back to the audience.
Today, the latest Instagram updates include Reels, which is more like TikTok and has many more things a marketer could ask for. With these features, you can promote your brand by creating small creative videos with music in the background. It is fun to attract an audience with a marketing tactic everyone worldwide prefers.
2. Product and Branded Content Tags on Reels
The second most important update we recently encountered is the product and branded content tags. Since Reels is new to us, the developers brought another exciting update to the service that the marketers are already drooling over.
Although Instagram had product tags on stories and feeds, Reels made it easier for buyers to shop the products through these tags. Not only can this, but the posts with product tags also be used as ads for promotion.
Besides, branded content tags are also added to Reels and Live. Isn’t it interesting?
3. Guides Expansion to More Users
In May, one of the best Instagram updates the marketers experienced was Guides, which was only shared with select creators. However, the recent change is about the update being available to everyone.
You asked for it, and now everyone can access it. That’s an excellent move for marketers around the globe.
At the initial level, the guides were only catering to wellness tips. In the recent update, people can create customized guides based on the themes of their choice.
As you publish the guide, it can be shared on stories, DMs, and even on a desktop.
4. Improved Exploration System
Re-engineering the entire system is what Instagram is always about. We have seen that the platform always looks into matters that bother the users a lot.
Among several Instagram updates, one more thing makes the platform effective for all. We mean it!
Every platform’s marketers were fed up with ranking home and exploring feed content. The update is about rebooting the feature for the marketers.
According to the engineers, the previous system was a constrained exploration system. The change is about revamping the system and making it more “feels like home.”
Also, Instagram engineers say that the content ranking system includes everything a marketer expects to see on the platform. For instance, it provides results based on relevance, engagement, and freshness.
You should explore more about the update to get massive benefits at a time.
The Takeaway
Instagram is life for marketers. No matter the business, you can always rely on the platform to promote your business globally. Recently, Instagram met with several transformations that brought an unbelievable experience to the users. If you know what I mean, you will think of the things you need for marketing. So, when you read this post, explore the platform another way. However, there can be some slight changes for the users in different regions because some updates are not available to such regions too early, which are not on their list.
